One of the big problems with the mobile web dichotomy is that website operators continue to expect desktop users’ screens to be of a certain width. Imagine what a boon to productivity it would be if users en masse would become comfortable running applications taking up less than half a screen, and developers would send the appropriate content and style sheets down the pipe that allows everyone to do so. For example, the display I’m using now is 1280 pixels across and physically wider than two typical pages from a book, even laid flat. Yet with most websites, I can’t view more than one page on the same screen without invoking cumbersome horizontal scroll. Instead I’m required to read paragraphs at widths shown to cause reading efficiency to drop.

Certainly I’d suggest trying to scale well down to small screens, within reason. But in terms of not loading content, why not make your site faster for standard computer users too?